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Heritage Preservation and Tourism Areas
On May 23, 1996, House Bill 1 (entitled “Heritage Preservation and Tourism Areas”) was signed into law. The bill, approved by both houses of the 1996 Maryland General Assembly, is designed to promote historic preservation and areas of natural beauty in order to stimulate economic development through tourism. Heritage areas are envisioned as discrete geographic areas or regions with a distinctive sense of place embodied in their historic buildings, neighborhoods, traditions, and natural features. They may be rural or urban places, where private ownership is anticipated to predominate, but where development can be creatively guided to attract tourism.
The Maryland Heritage Areas Authority (MHAA), an independent government unit created by House Bill 1, oversees implementation of this heritage preservation and tourism initiative. Annual Reports documenting the development of the program have been prepared since 1997. The Authority is housed in the Maryland Department of Planning(MDP) and is provided administrative staff by MDP's Division of Historical and Cultural Programs.
There is a two-stage competitive process to receive the full range of benefits from the Maryland Heritage Preservation and Tourism Areas Program. First, communities prepare an application to the Maryland Heritage Areas Authority to become a Recognized Heritage Area (RHA). For the RHA application process, applicants are encouraged to work from existing information, surveys, plans and studies. It is not necessary to engage in extensive additional analysis at this stage.
To become a Recognized Heritage Area, the following criteria must be met:
the proposed heritage area must be approved by all local jurisdictions that would be affected;
the geographic boundaries must be specified;
an entity must be identified as responsible for coordinating the development of a management plan;
the cultural, historic, and natural resources contributing to the special character of the heritage area must be described;
goals and objectives for the area must be specified;
strategies for encouraging and accommodating visitors and compatible economic development must be described;
public assistance must be expected to produce new private investment, jobs, and tourist revenues;
the economic costs and benefits of the development of the area must be identified; and
the local jurisdictions must describe how they intend to preserve and protect the cultural, historic, and natural resources within the heritage area.
Once a heritage area is formally recognized by the Authority, it becomes eligible for matching State grant funds to prepare a detailed management plan. Heritage Area Management Plan Grant applications may be submitted by local jurisdictions, nonprofit organizations, or business entities. If the applicant is a local jurisdiction, it must submit the application together with all other local jurisdictions within the RHA area that will benefit from the grant. If the applicant is a nonprofit organization or business entity, it must be authorized to submit an application by all local jurisdictions within the RHA that will benefit from the grant.
Heritage area management plans must set forth the strategies, projects, programs, actions, and partnerships that will be necessary for an area to achieve its goals. The purpose of the management plan is threefold:
to provide a strategic action blueprint for coordinating the many collaborative efforts required to develop a successful heritage area;
to enable the key stakeholders to reach consensus on the roles each will play in implementation of the management plan;
and to determine the optimum investment of public resources necessary to trigger the significant private investment commitments of dollars, energy, and programmatic support that will make the heritage area sustainable over time.
On May 1, 2006, President Bush and Preserve America Honorary Chair, Mrs. Laura Bush, announced the 2006 Preserve America Presidential Awards at a White House Rose Garden ceremony. Among the winners in the “Heritage Tourism category” was the Maryland Historical Trust's Heritage Areas Program. For more information on this prestigious recognition, visit the Preserve America website.
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If the Maryland Heritage Areas Authority approves the management plan, it designates the area as a Certified Heritage Area (CHA) and becomes, in shorthand, a “heritage enterprise zone.” Certified Heritage Area benefits include eligibility for special project grants and loan assistance for acquisition, development, public interpretation, and programming, as well as tax incentives for the rehabilitation of non-designated historic buildings and non-historic buildings in active tourism use. In addition, State government agencies are required to coordinate their actions within Certified Heritage Areas to assure compatibility with the management plan for the area.
For more information about the Maryland Heritage Preservation and Tourism Areas Program, contact Richard Hughes at (410) 514-7685.
Last updated: April 14, 2008
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